Today lets talk about “selling.”
I believe that many people are interested in photography and have never thought about selling their work. They will often feel that they haven’t mastered photography yet. So why would anyone buy your work?
It is true that if you are a “Photography Master,” your work will have people willing to buy, and is more likely to be sold at a higher price. But in fact, there are also people interested in general photography like some “normal scenes that you tend to capture.”
Although, selling photos doesn’t make you rich, don’t expect to make a living out of it. But when we enjoy our photography, we should earn some extra satisfaction: it’s the same way to get photos on the Internet, to get your title out to the photography society, to participate in photography than to win awards, and to sell to make some money. For me, acknowledging your work with money is more real than a thumbs up. Although the photos you sell isn’t necessarily the best work, the person who bought it might disagree.
This article does not focus on “How to take a Good Photo”. What I want to share today are some “technical direction” details that need to be paid attention to when taking pictures of cities and landscapes. If you often take pictures of city landscapes and want to sell your photos, you need to consider this more recreational photography before pressing the shutter.
1) Let’s talk about the basic information about selling photos in some galleries. Photos are works of art like paintings and can be copied indefinitely. Therefore, the gallery generally sets the photos sold as “Limited Edition”, such as 10-30+, and labels the sale number in the corner of the photo for identification. Once sold out, it will not be copied for sale to ensure its uniqueness.
2) Take Hong Kong as an example, because most of the buyers are foreigners, so most of the theme is famous spots in Hong Kong: Star Ferry, trams, taxis, Victoria Harbour, bamboo sheds, neon signs and more!
3) It is also inappropriate to have the year written in the picture because people do not like to buy “outdated” photos. If the word “2014” appears in a corner of the photo, the photo will be difficult to sell in 2015. My younger brother took a photo of Lincoln’s wishing tree. Some customers originally wanted to purchase and gave it to their friends, but when noticed “Wishing Day 2014” in the background, but it was the beginning of 2015, they asked, “Is there a 2015 version?” The gallery staff said “No”, and the guest purchased another piece of my work.
4) Advertising/trademarks (especially international brands) should not be prominently displayed on the screen. Because in the photograph sales market, many parts can be purchased by commercial organizations (such as hotels, restaurants, and offices) for decoration purposes. They will not want to sell advertisements for other brands. Of course, that doesn’t mean photos containing trademarks cannot be sold but is more difficult to sell.
5) Take more pictures in different locations. There are always guests who wish to purchase photos of places they have been to. Maybe one day, the guest will ask, “I came to Hong Kong for business. I lived in Repulse Bay for a while now, and I’m leaving the day after tomorrow. I want to buy a photo of Repulse Bay.” If you are a diligent photographer, you have taken photos of it. With photos of Repulse Bay, you have more chances to sell. Keep this in mind: “The opportunity is for the prepared.”
6) Most customers purchase photos for decoration at home. Therefore, when shooting, beauty is important, take into consideration whether the photo is suitable for home decoration. This category might be too complicated to discuss in detail here, but it can be said briefly that some photos seem to be ordinary until framed and hung onto a wall. It adds a sense of harmony with the area you chose; on the contrary, some photos look gorgeous when you look at it alone. But when you put it in the room, it may look unpleasant.
7) If you want to develop in photography, you should also target a series of work, such as “star-track”, “insects”, or themes such as “Hong Kong Shop Series”, or even partial Doors are like “Hong Kong’s Ditch Cover Series”, so that your work is more noticed. On the other hand, if the gallery sells your work, it will not sell only one piece, but a series of sales, so that the gallery staff can sell to the client.
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